Formulation of a strategic marketing plan for the company Vermicompost la Florida in the municipality of Guaduas Cundinamarca.
| dc.contributor.advisor | Pérez Martelo, Juan Carlos | |
| dc.contributor.author | Rodríguez Trujillo, Mario Andrés | |
| dc.date.accessioned | 2024-12-03T16:42:09Z | |
| dc.date.available | 2024-12-03T16:42:09Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Vermi Compost La Florida, es una empresa familiar localizada en el municipio de Guaduas, ubicado en la provincia del Bajo Magdalena, que actualmente no cuenta con segmentación de mercado y esto repercute negativamente con el posicionamiento del fertilizante orgánico mineral a base de humus de lombriz, por ello mediante la presente investigación se busca formular un plan de mercadeo estratégico para que la empresa logre incrementar su participación en el mercado a nivel local, regional y nacional de manera paulatina durante los próximos 5 años. | spa |
| dc.description.abstract | Vermi Compost La Florida, is a family business located in the municipality of Guaduas in the province of Bajo Magdalena, which currently does not have market segmentation and in turn does not have positioning of the organic mineral fertilizer based on worm castings, Therefore, through this research, we seek to formulate a strategic marketing plan so that the company can increase its market participation at the local, regional and national level gradually over the next 5 years. | eng |
| dc.description.degreelevel | Posgrado | spa |
| dc.description.degreename | Especialista en gestión de agronegocios | spa |
| dc.format | spa | |
| dc.identifier.instname | Fundación Universitaria Agraria de Colombia | spa |
| dc.identifier.repourl | https://repository.uniagraria.edu.co/ | spa |
| dc.identifier.uri | http://hdl.handle.net/20.500.14489/144 | |
| dc.language.iso | spa | spa |
| dc.publisher | Fundación Universitaria Agraria de Colombia | spa |
| dc.publisher.faculty | Facultad de Administración Financiera | spa |
| dc.publisher.program | Posgrado en Gestión de los Agronegocios | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 4.0 Internacional | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.5 | * |
| dc.title | Formulation of a strategic marketing plan for the company Vermicompost la Florida in the municipality of Guaduas Cundinamarca. | eng |
| dc.title | Formulation of a strategic marketing plan for the company Vermicompost la Florida in the municipality of Guaduas Cundinamarca. | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Posgrado | spa |